Digital Rewards Platforms vs. Physical Rewards Programs

Running a rewards program for repeat customers is a great way to encourage more sales, improve the customer experience and build customer loyalty. Loyal customers spend up to 67% more than new customers, so it’s important to keep them coming back. When choosing a reward program, it’s important to think about [...]


The Rise of Mobile Payments in Australia

Australians: What's in your 'digital wallet'? Pretty soon, it could be the entire contents of your physical wallet, digitised. From loyalty cards and rewards programs to transit tickets, IDs and more. The digital or 'eWallet' is on the rise and is changing the way Australians are spending money throughout the [...]


The surprising importance of a Loyalty Platform

Long gone are the days when a heartfelt "Enjoy your purchase" and a cheery "Have a nice day!" were the only things your business needed in order to keep customers coming back. When a pat on the back and a good-natured "Well done," were enough to keep employees satisfied. When [...]


Why a Membership Platform is a must for your business

Sometimes, a membership platform may seem like an insignificant slice of business pie. After all, you are focussed on pushing sales and growth, right? And that means you have to concentrate solely on outreach, new advertising angles, and increasing your profit margin, doesn't it? Well, yes...and no. In order to [...]


How an eWallet gives your business the competitive edge

Our modern lives are becoming progressively digitized. If businesses embrace that, the benefits are plentiful - and here's why. The incredible advances in technology have streamlined and simplified our day to day lives and experiences. We can now do just about anything as long as we have a smart device [...]


How gamification kicks your business into high gear

Traditional Marketing is Dead. Well, at least it almost is! In this super-fast, technologically-hyped-up modern age, businesses can no longer cast a wide net over their target audience via mass-marketing methods and then lie in wait for customers to swim into their clutches. These days, marketing is customer-centric. That's right. [...]