Why Personalising User Experience Is the Path to Enhancing Profits

Google those three words — 'personalisation', 'user' and 'experience' — and you'll come up with multiple results about software. Personalised...user experience. But, before you bounce off to a product demo, take a moment to ask and understand: What are its benefits, precisely? How does one go about...doing it? Because it's not just a buzzword. UX [...]


Next-Best-Action Marketing is the Next Big Thing in Marketing

Newsflash: Your customers are tired of the cacophony of noises, ads, and businesses 'pushing' their agenda on them. According to a study by Nielsen, "Global Trust in Advertising," consumers are instead basing their decisions on multiple points of access. Source: Nielsen In fact, there is an distict trend towards 'self-service,' since consumers will [...]


Digital Rewards Platforms vs. Physical Rewards Programs

Running a rewards program for repeat customers is a great way to encourage more sales, improve the customer experience and build customer loyalty. Loyal customers spend up to 67% more than new customers, so it’s important to keep them coming back. When choosing a reward program, it’s important to think about [...]


The Rise of Mobile Payments in Australia

Australians: What's in your 'digital wallet'? Pretty soon, it could be the entire contents of your physical wallet, digitised. From loyalty cards and rewards programs to transit tickets, IDs and more. The digital or 'eWallet' is on the rise and is changing the way Australians are spending money throughout the [...]


The surprising importance of a Loyalty Platform

Long gone are the days when a heartfelt "Enjoy your purchase" and a cheery "Have a nice day!" were the only things your business needed in order to keep customers coming back. When a pat on the back and a good-natured "Well done," were enough to keep employees satisfied. When [...]


Why a Membership Platform is a must for your business

Sometimes, a membership platform may seem like an insignificant slice of business pie. After all, you are focussed on pushing sales and growth, right? And that means you have to concentrate solely on outreach, new advertising angles, and increasing your profit margin, doesn't it? Well, yes...and no. In order to [...]


How an eWallet gives your business the competitive edge

Our modern lives are becoming progressively digitized. If businesses embrace that, the benefits are plentiful - and here's why. The incredible advances in technology have streamlined and simplified our day to day lives and experiences. We can now do just about anything as long as we have a smart device [...]