Why a Rewards Platform is the Sure-Fire Way to Nourish Relationships

Who doesn't enjoy receiving rewards?

The mechanism of behaviour/reward is something that is hard-wired into our systems, and many psychologists would argue that it forms the basis of everything we do.

Therefore. dispensing rewards to your customers, members, and staff is a smart move for your business. All the more so when it's done through a designated platform that also captures priceless data in the form of performance statistics, product or service feedback, and social engagement.

All of these elements can be used to skyrocket your business' growth (not to mention your ROI).

And this is precisely what we do.

Rewards platforms: what you need to know

One of our most basic services is our Rewards platform. Through it, you have the ability to offer tangible rewards that are tailored to the specific interests of the many people who interact with your brand and your business.

Aside from offering rewards, the main premise of a Rewards platform is to gather vital business data. From who? And how?

You can set up your platform to:

  • Collect information from customers that fill out surveys and feedback forms
  • Encourage people to promote your services and products via social media
  • Motivate staff to complete certain tasks and achieve set goals
  • And reward them for their time, their effort, and their dedication

Once you've decided on how you want to use your Rewards platform, implementing it is simple.

How a Rewards Platform is used

Users access the platform by logging in securely with a user name or number and password of their choosing. They will then have access to their dashboard to see how they're accruing points or ticking off tasks in order to unlock their rewards.

When they've reached a pre-set threshold, their rewards become released and they are able to choose from an amazing variety of gift cards, discounts, benefits, and savings from leading national retailers such as Coles, Target, Hoyts, JB Hi-Fi, Myer and more.

In addition, they can also select from a range of exclusive cashback offers, coupons and special card-linked offers that aren't available to the general public.

And this is the key point here: you're offering them rewards that they love.

Members, customers, and employees are far more likely to value -- and continue using -- a rewards platform that gives them a choice and doesn't hand out just one type of reward.

The best ways to use a rewards platform

Users access the platform by logging in securely with a user name or number and password of their choosing. They will then have access to their dashboard to see how they're accruing points or ticking off tasks in order to unlock their rewards.

When they've reached a pre-set threshold, their rewards become released and they are able to choose from an amazing variety of gift cards, discounts, benefits, and savings from leading national retailers such as Coles, Target, Hoyts, JB Hi-Fi, Myer and more.

In addition, they can also select from a range of exclusive cashback offers, coupons and special card-linked offers that aren't available to the general public.

And this is the key point here: you're offering them rewards that they love.

Members, customers, and employees are far more likely to value -- and continue using -- a rewards platform that gives them a choice and doesn't hand out just one type of reward.

Reaching out to -- and encouraging -- your employees

Employees that clock in to your business day after day can sometimes find the same old routine... boring.

Stir them up a bit by gamifying their day, week, or month, and motivate them to achieve goals, whether individual, team-based, or branch-based. At the same time, you'll be collecting data on your employees as they complete each task you set them or pass the milestones and markers on their way up.

  • Example #1: Encourage the Customer Service department at a certain branch to get a 95% (or higher) customer satisfaction rate for an entire month. If they pass this threshold, the entire department gets to choose a reward via the system. You can rest assured they'll be on their toes for the entire month, striving to reach their goal.
  • Example #2: An employee who is usually excellent in closing leads has been going through a lapse. Set them up with a personal challenge to close X number of leads by the end of the week, with the opportunity to choose a reward of their choice immediately when they do.
Engaging (and growing) your member base

A rewards platform increases brand engagement through positive associations with your business. Even members who aren't yet customers can benefit themselves while they're benefiting your brand.

  • Example #1: Reward those members who engage the most with your brand via social platforms on a weekly or monthly basis. Leaving comments on Facebook posts, tagging friends and sharing Tweets are just some of the ways to measure their engagement.
  • Example #2: Run a contest among members to see who can drive the most social engagement from others. See who can get the most social shares or retweets about a product or service that you're offering, and reward them for it.
Gaining priceless data from customers

Your customers are your biggest resource for feedback and information about how your business is truly progressing. Reward them for sharing this information with you freely.

  • Example #1: Send an online survey to your customers in order to get their opinion about a new product you intend launching and then let them choose an appropriate reward for their time and effort.
  • Example #2: Provide customers with short surveys, of around two or three questions, about their shopping habits or favourite purchases. Then, at the end of each day or week, select a customer at random to be rewarded for their responses.

Takeaways

A Rewards platform offers nothing but benefits for your business. From enriching member relationships to collecting valuable data and motivating employees, they are an invaluable resource in our modern world. Get in touch with us today to get your Rewards platform launched as soon as possible.